Will They Return To Your Site?

Posted: January 27, 2010 in Entertainment, Research, Retail, Social Media, Social Network, Websites
Tags: , , , , ,

Internet users have short attention spans. If your website doesn’t hook users when they come to your site, they probably won’t come back. But there are ways you can get them and keep them coming back for more….

On Monday, January 25, 2010, our Introduction to Online Communities class had four guest speakers, and generated a great discussion about content, marketing and how to get people to go to your site. Our guests were Josh Spector, Senior VP of http://www.comedy.com; Curtis Jewell, President and CEO for http://www.mycypher.com; Ben Gigli and Sean Stevens, APOC alumni who have numerous freelance projects as well as maintaining http://www.5secondfilms.com. Highlights of the discussion include:

• We discussed the importance of the quality of your content and how imperative it is to promote what you have and not what you wish you had on your site. This can lead to very unhappy users who probably won’t return to your website. There is also a delicate balance of how to promote what’s funny. Josh says that what’s funny to some is not funny to others, so you can’t promote comedy.com as the funniest site on the Internet.

• The social media websites like Twitter, Facebook and MySpace are tools that enable people to build communities. They are not the communities themselves, so all marketers need to have a strategy for each of these sites based on how your customers are using them.

• To find people for your site, you need to go to where the people already are and engage them. Leverage the existing networks and develop partnerships with people who are linked with your type of content. For example, Josh offers a service of comedy; so he looks for people who want to read and watch funny things.

• When developing your site, try to think narrow and focused rather than big and broad. Comedy.com is hard to build as a brand, since it is big and broad.

• We discussed that people sometimes overrate the value of a domain name. Your site is about content and once you have quality content, you can pretty much present and promote it under any URL.

• When building a website, it is important to build it on your own and not on Facebook or MySpace, since you must always adhere to their rules and policies. If you are on your own site, you control everything.

• Then there’s the money and a potential business model! We discussed the pros and cons about creating a site with your heart without thinking of ways to sustain it with revenue. For a site like 5secondfilms.com, there is no revenue model as any commercial pre or post-rolls would be longer than the content. Subscription models are not successful on most sites since there is so much free content on the Internet. The only websites with subscription models that work are dating websites.

• We also discussed the value to the end user. We all agreed: to talk about money without talking about value is stupid.

• Ideas that tend to work are simple. Find the hole and a need and build a site.

Today’s cool site: http://www.reddit.com. It’s a source for what’s new and popular online. You can vote on links that you like or dislike and help decide what’s popular. You can also submit your own content. Check it out!

  1. clintschaff says:

    Wow – great class notes and nice of you to share them with all of us (meaning everyone in the WORLD) 🙂 How about an experiment — submitting THIS POST on Reddit, and seeing what happens? If you have a moment, check for the TED talk (TED.com) that talks about Reddit — pretty great.

  2. Great idea, Clint! I just posted it on Reddit. I’ll let you know what happens! Thanks!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s