TV Legend Leaves Legacy

Posted: February 6, 2010 in Entertainment, Research, Social Media, Television, Websites
Tags: , ,

Frank Magid, 1932-2010

Mr. Frank Magid passed away yesterday on Friday, February 5, 2010. He was the founder of Frank N. Magid Associates, a research and consulting company located in Cedar Rapids, Iowa. He started the company in 1956, and over the next 50 years, it became the premiere researching and consulting firm to the broadcasting and entertainment industries.

Mr. Magid and the people who worked for him did more to grow the news and information industry than any other entity, by providing research and guidance about what viewers wanted to see on television.

I had the honor of knowing and working with Mr. Magid during the five years I worked for the company.  He once told me that he started the company based on the question, “why do people do the things they do?” This question was answered in every research project the company executed. I learned more about research, marketing and branding in the five years I worked the company than at any other time in my career. I consider it a privilege to have known Mr. Magid and an honor to have worked for Frank N. Magid Associates. I truly appreciate the depth of knowledge that he and his son, Brent, gave to me during my time at the company.

  1. Lloyd says:


    Nice summation of an industry legend.


  2. Tom Byrnes says:

    What a great tribute! The question: “Why do people do the things they do?” is appropriate when considering how to create a successful online community as well.

  3. clintschaff says:

    What a kind eulogy. Must’ve been some kind of guy.

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