I Heart Yelp!

Posted: February 19, 2010 in Entertainment, Social Network, Websites
Tags: , ,

If you’ve never been on www.yelp.com, you are truly missing out! It is a website that shares local knowledge about your city. It is a user-generated database of customer reviews that launched in San Francisco in 2005 and if you’re trying to decide what dentist, mechanic, tire company, florist, etc., to use, you can find a great one here…

According to Tech Crunch, the site had six million page views a month by 2007, and last week, Internet Broadcasting announced that Yelp was the dominant local site in San Francisco with nearly 20% market reach, beating the San Francisco Chronicle and all local television stations.

Today, there are Yelp sites across America, in the UK and in Canada. It had over 27 million unique visits in the last 30 days, and these users are affluent, educated adults. Fifty percent of their users are men and 50% are women. There are three kinds of people who go to Yelp.com:

1)      Writers – local residents who post reviews about their favorite places. People post reviews on Yelp.com because they want to be cheerleaders for their favorite restaurants and businesses. Yelp asks people to focus on information that is UFC: useful, funny and cool when posting a review.

2)      Consumers – readers of the content. They use the site as a resource to find great places and businesses in their city.

3)      Business owners – they want to place strong content about their business on their company pages.

During our Technology class on Wednesday, February 17, 2010, Christina Yoon, the LA West Yelp Community Manager, came to give us an overview of her job and what Yelp means to LA. She told us that the site is all about authenticity: they want ‘real people posting real reviews’ and encourage them to use their real names, post real photos and tell their true experiences.

If you’re a frequent poster of reviews, you might become a member of the Yelp Elite Squad. These are people who consistently post reviews to the site and are recognized by Yelp. They receive a badge on their profile and must continuously posting reviews to keep their elite status. Yelp organizes monthly events for the Elite Squad and encourages them to continue writing UFC reviews. If you are interested in doing this in your city, go to yelp.com/elite to find their guidelines.

I needed to have some work done on my car this week, so I went to Yelp and found a tire company and a mechanic. Both companies had received 4 ½ and 5 stars from Yelp reviewers. Everything that was posted about these companies in their reviews mirrored my own experience with both businesses! So, whenever I need to find a business or service here in LA, the first place I’m going is www.yelp.com!

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Comments
  1. Lisa Jacobs says:

    Hi Jessica, I downloaded Yelp on my Blackberry yesterday and really liked being able to search for stuff on the go. Whatever you do, don’t tell Julie that I am slowly coming into the Yelp fold! 🙂

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