One of the most important strategies in developing a sound business plan is to analyze the competition, according to Gregory Markel, Founder/President of InfuseCreative. He came to our Intro to Online Communities class on Monday, March 8, 2010 to share business insights and best practices in Search Engine Optimization and Search Engine Marketing. We learned how important these strategies are to the overall success of your website.

Here are some best practices that he shared with us:

  • Start SEO best practices from the ground up when building your site.
  • Real time content is becoming more and more important.
  • Social media is tied into brand reputation management.
  • Companies who are moving toward a social media strategy may move slowly due to the legal process within their companies.
  • Be aware of all the positive and negative things consumers are saying about your company.
  • There are about 200 factors influencing how a site is ranked, including keywords, quality inbound links and the site architecture.
  • If you have error pages on your site, you should fix them as soon as possible as it may hurt your ranking.
  • If you have great content, you’ll have good Google Search results.
  • Try to build your website to have content that will dominate the first page of search results.
  • Do key word searches for your site and use those words to stimulate the content that you post.
  • Development time for websites is getting short and shorter since the pressure is on to get to market sooner.
  • Be honest and do your best work possible.

To learn more about SEO and SEM, go to Gregory’s site:

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