The Conversation Prism

Posted: March 30, 2010 in Research, Social Media, Social Network, Websites
Tags: , , ,

Over the last two months, I’ve discussed the Annenberg Program on Online Communities with friends, family and former colleagues. It’s always interesting to hear their definition of what they believe that social media is. The most prevalent question that I’ve been asked is “when you graduate from APOC, are you just going to be building pages on Facebook or sending tweets on Twitter?” The answer to that question is ‘no, social media is so much more than just having a presence on Facebook and Twitter.’  So, one of my goals for this program is to educate people about what social media is, how it is changing day to day and how people can be a part of it each day.

Social Media is not just about Facebook and Twitter. These are just two of the tools that enable people to connect through social media. But these two sites get the most media attention because of their user statistics.  According to the Facebook press room, the site has over 400 million users and generates more than three billion photos uploaded to the site each month.  More than five billion pieces of content, such as web links, news stories, blog posts, notes, photo albums, etc., are shared each week on Facebook. According to the latest numbers released by Twitter, users are now sending 50 million tweets per day, which equals to about an average of 600 tweets per second. In 2007, users were tweeting 5,000 times a day. By 2008, that number was 300,000, and by 2009, it had grown to 2.5 million per day.

But these two tools are not the only elements of social media. The best example that I have seen that truly illustrates the scope of social media is ‘The Conversation Prism’ developed by Brian Solis. You can find it on this website: It is a ‘living, breathing representation of social media.’ There are 29 categories with examples of the websites and tools available in each of the categories. Since there are so many categories and examples, it is very hard to see them on the screen. The website offers to send it to you as a poster, which I ordered, and now have in a frame next to my desk. I reference it daily!

  1. clintschaff says:

    Do you find that The Conversation Prism helps you at all in your day-to-day work? If so, how?

    Just curious.

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