Funny ‘Girl’ Betty White

Posted: May 10, 2010 in Entertainment, Social Media, Social Network, Uncategorized, Websites
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After watching Betty White host Saturday Night Live on May 8, 2010, I thought that she looked and acted like she was in her late sixties rather than her true age of 88. She had impeccable timing, was very agile and delivered punch lines better than most comedians on television today.  I only heard her stumble over words twice, but more importantly, she immediately recovered and went on with the scene like nothing happened. That was the 70 years of acting experience talking!

At the end of the show, she thanked the crew for their support and mentioned how nervous she was before the show. In the words of Seth and Amy: really? You would never have known of her nervousness based on her performance. When Musical Guest Jay-Z and Mr. Hudson finished singing, “Forever Young”, Jay-Z dedicated the song to “the most incredible Betty White.” When the cast and crew gave her two dozen white roses at the end of the show, she was genuinely surprised and honored.

Much of this night was due to the surge in popularity of Betty White in social media. In the fall of 2009, she starred in the movie, “The Proposal” with Sandra Bullock, and Betty received very good reviews for her performance in the film. On December 30, 2009, a 29-year-old man named David Matthews started a Facebook page called “Betty White to Host SNL (Please?). Then during the Super Bowl XLIV broadcast on February 7, 2010, Betty White starred in a commercial for Snickers candy bars, in which she impersonated one of the guys playing in a pick-up football game. She appeared to be tackled to the ground during the commercial, and it ranked as one of the top three commercials broadcast during the 2010 Super Bowl. Over 500,000 people found the page that Matthews had posted on Facebook and became fans. This fan reaction impressed the producers of Saturday Night Live, and they extended a hosting invitation.

All day Saturday and Sunday, Betty White was a trending topic on Twitter. On Saturday, the tweets focused on how people were excited about watching Betty that night. On Sunday, almost every tweet that I saw stated how great Betty performed during the show. There were also scenes in dress rehearsal that didn’t make the telecast that were flying round the Internet all day on Sunday.

While Betty was joined by Saturday Night Live cast alums Rachel Dratch, Tina Fey, Ana Gasteyer, Amy Poehler, Maya Rudolph and Molly Shannon, she was easily the star of the night. And the best news for NBC was that the show averaged an 8.8 household rating and a 21 share in metered markets, its highest number since Nov. 1, 2008, when Ben Affleck hosted the pre-election show with guest stars John McCain and Tina Fey as Sarah Palin.

Betty White is truly an inspiration to everyone, and I will be watching her new show “Hot In Cleveland” with Valerie Bertinelli, Wendie Malick and Jane Leeves when it debuts on TV Land on June 16, 2010. You can see a preview on Hotincleveland.tv.

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