Archive for the ‘Entertainment’ Category

The month of May has flown by! During the first two weeks of May, I was focused on final exams and projects to wrap up the spring semester of graduate school at USC.  Then, I took a bit of a break before my summer classes started this week. Since my summer classes are focused on communications research and the business of sports entertainment, I’ll be spending the summer blogging about how social media influences and is influenced by research, entertainment and sports.

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After watching Betty White host Saturday Night Live on May 8, 2010, I thought that she looked and acted like she was in her late sixties rather than her true age of 88. She had impeccable timing, was very agile and delivered punch lines better than most comedians on television today.  I only heard her stumble over words twice, but more importantly, she immediately recovered and went on with the scene like nothing happened. That was the 70 years of acting experience talking!

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Getting users addicted to your games is very profitable, according to the Business Insider’s Chart of the Day by Nicholas Carlson and Kamelia Angelova. Zynga, the social gamesmaker behind Farmville, has a revenue run-rate around $600 million, a source close to the company tells us. Another source confirms that Zynga is doing well over $1 million in revenue a day.Check out the chart:

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Our last ‘Introduction to Online Communities’ class was held on Monday, April 26, 2010 at Clearstone Venture Partners in Santa Monica. Former USC grad and Managing Partner William Quigley talked to us about venture capital and the best way to get it for a startup. As with our other guest speakers throughout the semester, William shared great insight on what I call the business of money and the Internet.

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There is no question that new technology tools provoke creative innovation. A clear example of this process is what has happened in the music industry over the last decade. Our Intro class speaker on Monday, April 19, 2010 was Scott Dinsdale, EVP of Sony Music Digital Operations, and he gave us a great overview of what was happening the music and entertainment industries and where they are headed. Here are some of the key points of our discussion:

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I mentioned USC Professor and Author Henry Jenkins in a previous blog post, Advice From The Experts, and his work in ‘spreadable’ media. He also penned another term that has been adopted by the entertainment industry called ‘transmedia storytelling.’ Fellow APOC student Susan Lin did a book report on Jenkins’ book “Convergence Culture: Where Old and New Media Collide” where he explained transmedia storytelling as  “a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience.”

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All the social media blogs were crammed full of articles about Twitter this week. On Tuesday, Twitter launched its new advertising strategy called Promoted Tweets. According to the Twitter website, users now see tweets that promote their partner advertisers at the top of some Twitter.com search results pages.  Twitter promises their users that these sponsored tweets will be clearly labeled as “promoted” when an advertiser is paying, and that only one Promoted Tweet will be displayed on each search results page. Users can also Reply and ReTweet the Promoted Tweets like regular ones.

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