Posts Tagged ‘Communities’

For a class project presented on Monday, March 22, 2010, we were asked to select a successful website, travel back in time and pitch it as a potential startup. I went to Alexa and started searching the top sites and discovered Stumbleupon.com. This site is a companion website to search engines and helps users discover websites they would not normally come across when using a search engine. It allows users to discover great websites with one click of a button. Here’s how it works….

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One of the most important strategies in developing a sound business plan is to analyze the competition, according to Gregory Markel, Founder/President of InfuseCreative. He came to our Intro to Online Communities class on Monday, March 8, 2010 to share business insights and best practices in Search Engine Optimization and Search Engine Marketing. We learned how important these strategies are to the overall success of your website.

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We’re all doing it – jumping in with both feet into the social media arena.  Everyone is experimenting with social media right now, and that’s what it all is: an experiment. No one has developed the basic format to succeed in social media marketing. But we’re all working hard to create our own versions of success…

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Our next two Introduction to Online Communities classes will focus on social media marketing. Obviously, this is my area of expertise and interest, since I’ve been advertising, positioning and marketing television network and station brands for many years. When developing and executing marketing strategies in the social media arena, marketing executives must understand the differences in promoting their companies’ messages online rather than offline.

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Internet users have short attention spans. If your website doesn’t hook users when they come to your site, they probably won’t come back. But there are ways you can get them and keep them coming back for more….

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